Online Marketing Services
Search Engine Optimization
Genrate more generic traffic to your website via the organic search results from serach engines such as Google, Bing and Yahoo. Learn More.
Pay Per Click
Place text and image ads on popular ad networks such as Google and Facebook to attract targeted traffic. Pay only when your ads are clicked. Learn More.
Stay in touch with your audience and build a relationship with them. This is a very effective way to sell products and services that are more expensive. Learn more.
The beauty of online marketing is that it is measurable. That is why analyzing the traffic of your website is the heart of your online marketing efforts. Learn more.
A/B testing allows to test two page variations in order to see which one is more successful. Users are simply sent to either version A or B. Learn more.
What is online marketing?
Online marketing is the overall expression for promoting a service or product via the internet. At online-marketing.lu we specialize in:
- Website analytics
- Search engine optimisation (SEO)
- Pay per click marketing (PPC)
- Newsletter & email marketing
- Website optimisation
With this expertise, we aim to do the following for our clients:
- Increase the number of visitors to their website
- Convert visitors into customers to gain Return on Investment (ROI)
How can online marketing benefit my business?
Online marketing is a great building stone to complete your marketing mix. Furthermore it has many advantages over ‘traditional marketing’. Such as:
- Visibility: Allowing you to better (and in more detail) present your products and or services
- Analysis: All traffic on a website can be measured precisely. A campaign can be segmented from the rest of the traffic, thus allowing you to instantly measure your return on investment. Try and measure the ROI of a print ad – not that easy…
- Speed: As your website is a one-stop place for your business, you can adapt your message very fast. Imagine you had to do that via traditional methods. The time and investment needed will surely exceed that of your website
- Cost: Via rightly executed online marketing efforts, you can reach success-levels that far exceeds that of traditional marketing methods
Your success and return on investment is our objective and we always work with that goal in mind. Our capable and talented staff have the ability to combine technology and business knowledge to create your success.
How does this work?
A typical project can be divided into three stages:
- Analysis: Installing an analytics tools on your website (if you don’t already have one) to measure and understand the visitors and their behavior
- Optimization: Together with you, we create a strategy based on the finding in the analysis
- Implementation: Put the agreed strategy into action and continue to measure the impact
As all decisions are based on facts rather than assumptions, this is a process that takes time. This is because the analytics tool needs to capture enough data from your visitors and their behavior in order to make the right decision. Stories about instant web-success are often to be taken with a pinch of salt.
To get started, we strongly encourage you to learn more about website analytics – the main tool in the online marketing toolbox. Click here to learn more about website analytics.