Get ahead of your competition by building relationships via email
What is Email Marketing?
Forget about the Viagra spam mails that you already know. What we mean by email marketing is sending emails to potential (and current) customers at their own will. You might have seen this on other websites as ‘newsletter subscriptions’. As the receivers of the emails have opted in to receive these, it is up to you to use it to your advantage. Imagine your business does not often change your products and/or services. If you have to rely on people remembering your site and regularly go back and look at it – your chances are quite slim that they will do so just at the right time. Now imagine if you had their email address (and they agreed to receive emails from you), you could inform them about what’s new in your business. That is very powerful if you think about it. If used correctly, newsletters can support and build your sales and thus play a key role for you.
Is Email Marketing something for your business?
It does not matter if you are in B2B or in B2C – relationships is a big part of business and by using technology to your advantage, it is up to you to build and maintain your relationships with your customer base. So the question should not be how can email marketing help your business, but how can you get the right strategy setup to make newsletters a source of income for your business.
How does an Email Marketing implementation work?
We talked about the people receiving the emails at their own will. It is important for the users to opt-in to receive the mails. Otherwise the mails you send, will not make it past the spam filters. A typical implementation works as following:
- A simple and short online form is put on your site
- Visitors fill in their details and are asked to confirm their subscription via a link in an email which is automatically sent to them.
- You compose your email / newsletter messages and send them out when you are ready
- You inform your staff about the action you ask the receivers to make in order for your business to be prepared
- A week after sending the messages, you look at the report that shows how many emails were delivered, opened and acted upon
- You prepare the next email / newsletter message to be sent out, as this is an ongoing cycle