Steffen Traiteur & Search Engine Optimization
Steffen Traiteur is one of the leading caterers in Luxembourg. They have an extremely strong offline presence and their business has experienced very healthy growth over the last years. Unfortunately, Steffen Traiteur’s online search presence did not reflect the same strength as offline. Their website would not show up on the search engine’s result pages (such as google) when searchers looked for generic phrases such as ‘traiteur luxembourg’. In fact their competitors were benefitting from this search traffic – thus make Steffen Traiteur loose out on potential additional business.
When we started to work on Steffen Traiteur’s site in relation to how it was indexed by the search engines, we found the site ranking way down the search engine’s results pages for generic search terms. They had been penalized due to a high amount of dead links when their new site went online prior to our collaboration. We cleared all the dead links and worked hard on on-page SEO. When this was all in place, we started doing more work on the off-page SEO and traffic for generic search terms started to come in. Now, two years down the line, Steffen Traiteur is enjoying a steadily growing request for new customers from traffic via online search. Search traffic on non-brand related search terms are up over 450% since we started to work on the site.
Next to online search, we worked together on further online marketing aspects:
- Email Newsletter Marketing – To keep current and potential customers uptodate
- Website Optimization – Improving the form which people need to fill out to request a quote