iPhone 5 launches in Luxembourg on Luxgsm, Orange & Tango on September 28th

Sep 12, 2012   //   by Jens Buch   //   mobile  //  17 Comments

Update 28-Sep-2012 12:00:

  • Last but not least – here are the Luxgsm prices for the iPhone 5:
    Luxgsm iPhone 5 Prices

Update 28-Sep-2012 09:30:

  • Orange came out with their prices as well this morning. Find them below:

    Orange Luxembourg iPhone 5 Prices

Update 27-Sep-2012 10:45:

  • I received Tango’s prices for the iPhone 5 in Luxembourg from an anonymous source. The image file was located on tango.lu but not linked to from anywhere, which is why it is credible and published here. Note that the iPhone 5 has increased in price from the iPhone 4S (see bottom of post). There is of course no gurantee that this is also the price Tango will release.
    Tango iPhone 5 Prices Luxembourg

Update 27-Sep-2012 10:26:

  • On Friday 28-Sep-2012 for the iPhone 5 launch, Orange will have the following opening times:
    - Orange Shop Luxembourg-city Grand-rue & Place d’Armes: 06:00 am
    - Saturn Esch Belval: 10:00 am
    - Saturn Luxembourg Gare: 09:30 am
    - All other Orange Shops: 08:00 am

Update 26-Sep-2012 17:20:

  • I had the pleasure to attend Orange Luxembourg’s 4G network launch event yesterday. It sure is very impressive data transfer speeds that can be achieved on these networks. Nevertheless, we will not know the ‘real deal’ before it is launched and many users start to use the network. Orange Luxembourg will launch their 4G network for the public on 29-Oct-2012. They will do so with small mobile hotspots (I forgot to take a picture of them, but they look similar to this). Orange’s management told me that they will cost around 150 EUR with a 39 EUR/Month contract lasting 12 or 24 months. Data transfer speeds of up to 50 mbit will be granted for the first 10GB volume. The speed will then be decreased to a transfer rate not yet known. The ones who are lucky enough to get their hands on an iPhone 5 from Orange from 28-Sep-2012 onwards (and no, they did not tell me how many they have in stock) will continue to use the 3G network. At some time mid 2013, the iPhone 5 customers who want to benefit from the 4G network will need to get a new sim card from an Orange Shop.
  • The other network operators are still very slow to get back to me with information that is good enough to share. Let’s hope it is because they are too busy unpacking iPhone 5s :) Stay tuned for more information.

Update 13-Sep-2012 15:20:

  • Orange Luxembourg’s marketing manager confirmed that they will launch the iPhone on 28-Sep-2012. They will not release anything about pricing at present. Orange’s network will be 3G+ (DC-HSDPA) – allowing max 42Mbits.
  • Luxgsm’s commercial director said that they do not have any information themselves concerning the iPhone 5. The same person promised me to let me know once they know more.

iPhone 5 Release DateWe all waited for it and now we finally know what the iPhone 5 has to offer – and more importantly…when.

Up until June 2012, Apple has managed to sell 400 million iOS devices (this includes iPhones, iPads and iPod Touch). Whenever a new iPhone was released the world has gone crazy about it and cannot wait to get their hands on it. In Luxembourg this is no different (see my post from the iPhone 4 release). Apple is clearly dominating the smartphone market here. Old, young, male or female – it doesn’t matter. Here are the details of the new iPhone 5:

iPhone 5 – thinner, lighter, bigger & faster

New physical design of the device

iPhone 5 Close UpIt is fair to say that the iPhone 4 was a very big change compared to the iPhone 3G. The entire device was pretty much re-designed. The differences from the iPhone 4 to the iPhone 5 are not as significant. Apple has made the iphone 5 thinner (7.6mm) and 20% lighter (112 grams). Furthermore, the iPhone 5 requires a nano sim card which is even smaller than the micro sim cards currently used in iPhone 4 and iPhone 4S.
The screen is 4 inches big. It’s the same width while being taller, thus allowing for another row of app icons to show on the screen (and of course the apps themselves have more space to work with).

Speed: hardware & network

iphone 5 europe rollout mapMore importantly, the device is set to be faster because of the new A6 CPU which promises a faster experience such as 2x faster graphics, app launches and photo saving procedures. Another aspect that will make the iPhone faster, is the ability to use 4G networks such as LTE. In the case for Luxembourg, this is very important as it is not sure which 4G network standard Luxgsm, Orange and Tango will launch with (Orange has an event on 25-Sep-2012 where they will announce it). If the network standard is not supported by the iPhone 5, the high data speeds of up to 100 mbit per second downlink, cannot be delivered. With network speeds like that, the iPhone 5 will be able to transfer data as fast as the quickest consumer fiber connections such as LuxFibre100 from p&t. Stay tuned on this blog for updates concerning this point.

Battery, camera & new connector on the iPhone 5

Finally a better battery life?

iPhone 5 Battery LifeApple did not go into detail on the battery when presenting the iPhone 5. They only promised that it will last longer than on the iPhone 4S. As the data connections get stronger, chances are that the apps will also communicate more and thereby using more battery. For many this is a very important factor as they cannot go a full day without having to recharge at some point. Again, stay tuned here for more information. It is a vital factor and I will be keeping a very close eye on reports concerning the battery life of the iPhone 5.

New camera features. Not a new camera

The iPhone 5 has an 8 megapixel camera just like the iPhone 4S. Because of the faster processor the iPhone 5 will be able to work the pictures faster, but it pretty much ends there. One feature they are able to pull out from this are 3264×2448 pixel panorama pictures that are native in the camera application. The front facing camera has been moved to the top middle of the phone and is capable of 720p HD video capture (unlike the camera on the iPhone 4S).

A new connector = adapter needed for current accessories

iPhone 5 lightningApple has decided to introduce a new connector. This is the part of the iPhone which is needed to charge it and connect it to many accessories. Apple mentioned that they no longer require the connector to be as performant, because features such as syncing is now done wirelessly. The new connector is called ‘Lightning’ and will be shipped with every iPhone 5. Adapters will become available, so that the iPhone 5 can still be used with accessories designed for prior iPhone models. Many people would have liked to see Apple introduce Micro USB connectors as it would adapt to a more standardized approach, but it was not to be.

iOS 6 – the new operating system

Heavy integration of other data sources

Yelp iOS 6 integrationAs online marketers, we pay very close attention to the sources from which data is pulled. With iOS 6, Apple is intergrating data sources like never seen before. After scrapping google maps, Apple now use their own mapping service. During the introduction of the iPhone 5, Apple used Yelp (the review site of brick-and-mortar businesses) and Rotten Tomatoes (the movie review site) as examples. Furthermore, app launches from sources such as Siri was introduced. Open Table can now be launched from Siri in order to book a table at a restaurant. This obviously poses huge opportunity for businesses which we will continue to cover as iOS 6 is rolled out to the public…so stay tuned.

Facebook & Passbook

As expected, facebook has been integrated in the same way which Twitter was introduced in iOS 5. This means that you are now able to share from Apple’s (and many other publisher’s) apps. This includes sharing websites, places, contacts etc via facebook – just remember to think about what you share to all your facebook friends before actually doing it. Privacy is a huge matter – really!

iOS 6 also sees the introduction of Passbook. This is a central place to keep your flight, train, hotel etc reservations, so that you have less paper and/or email confirmations to deal with. You can be very sure that the stakeholders will introduce this very quickly as it saves them money and allows them to show that they are a fast adapting company.

iPhone 5 Price in Luxembourg

The iPhone 5 was said to have the same price as the iPhone 4S had in the beginning of September 2012. This is the one thing I will pay closest attention to (and emails have gone out to luxgsm, orange and tango like when the iPhone 4 was introduced). Stay tuned to this article in order to know as soon as the pricing is made official. In the meanwhile, judging by what Tim Cook of Apple said today during the announcement, prices in Luxembourg are very likely to be as following:


luxgsm iPhone prices


orange iphone prices


tango iphone prices

One more thing…

  1. If you found this article helpful and/or if you want to stay tuned with this blog, please click the facebook like button below. I would really appreciate it.
  2. If you have a question or require some addition information, please comment in the section further down and we will get the conversation started.


  • so my best bet is to check lineheart tomorrow, duh. i’ve taken half a day off and sure don’t want it to have been for nothing. you can call me fanboy now :)

  • I called all three operators on the 25th to check whether they would be selling the iphone 5, and at what time, and whether it was only possible to buy one with contract, or also with out them:

    LuxGsm: They dont know whether they will have it on 28th or not. Only sold with contract
    Tango / Orange: They will have it as soon as their shops are open. Only sold with contract

    Jens, at this point thx for the “price indication” re Tango Prices…I hope we’ll get some more during the day ;)

    P.S.: I also called Lineheart in Town, and suprisingly (at least to me), they also only sell the Iphone with a LuxGsm contract… Premium Reseller they call themselves?? -.-

  • what about luxgsm? they haven’t even confirmed they’ll be selling the new iphone on the 28. have they?

  • well, no fiber in Grevenmacher. I’m with Tango and ADSl I pay for 20mbits, but get only 6mbits. They claim it is not their fault as I live too far from the connection point and more people are in between. :D Rubbish

    Anyway, hope to see prices for Orange, Luxgsm soon.

  • Mike, the calls to Europe sure is a big plus. Concerning luxfiber, you can see if you are elegible to have it via this link. The 100 mbit lines, is fiber into your home/apartment (unlike 30 and 50). It is really awesome and the speeds are amazing…but it’s not cheap. If fiber is not yet in your area, you can check numericable if their fiber equivalent is available to you. Let us know which you one you went for in the end.

  • I will go for Orange most likely. i like the calls to Europe. I would like to have the phone tomorrow evening. But I did not receive any news from Orange, tango or Luxgsm. I registered with all ;)

    i’m interested also to find more about the lux fiber. Does anybony know the progress in Lux????

  • Dan, I asked the guys from Orange and here is what they said: ‘Some happy people will be selected to participate to our iPhone 5 launch event on September, 28th.
    We will call back people who have not been selected with a nice surprise but I cannot tell you more.’

  • Does anyone know how Orange is handling those reservations made using the form on their website? I registered but I did not get any email or sms confirmation and I am wondering if I am among those getting one next week or should I go to one of their stores to make another reservation?

  • I agree that 3G is already enough. I am guessing that the 3G+ speed would also be accessible to 3G enabled devices. If this is the case, Luxembourg won’t be able to fully utilise the 4G capability of the iPhone 5. As such, the only major difference between the 5 and the 4S are the faster processor and the bigger screen.

    Even with Orange’s 3G+, I think I will stick with LuxGSM. My friends and I all have iPhones in the 3 different networks and when we go out, I always get the best reception. Also, my phone stays in the LuxGSM network even when we are outside the border (IKEA or Nittel, Germany) which saves my some € when I need to make a call in those areas.

  • @monsier_c: Concerning Orange’s network being 3G+, that is correct. But think about it, if the throughput is really 42mbit, I will have no problem with it….I doubt anyone would. Even 3G is by far enough, but you have to use these kind of networks at first hand in order to see what they are like.
    None of the providers will provide exact pricing at this point yet…we just have to wait. I promise to update this post when the info is available.

  • Just a clarification on the Orange update — Orange’s network will be 3G+ and not 4G as stated in your original post??? In this case, the iPhone 5′s ability to use 4G networks will not be maximised.

    I am actually more interested in the LuxGSM and Orange (also not a fan of Tango) price of the iPhone 4S (with 24-month subscription) when the iPhone 5 is released in Luxembourg. Also, could we still avail of the iPhone 4S 32GB and 64GB in Luxembourg after the release of the iPhone 5 (currently, only the 4S 16GB is available in the US)?

    My iPhone 4 (32GB) subscription with LuxGSM will end soon and I am eyeing the iPhone 4S (32GB) update route. I think this is the most logical and economical choice in my case.

  • Jens,

    I wasnt actually going for Orange :) Just used it as an example.

    But to be honest, I’m not a huge fan of Tango anymore to start off with, so I wont choose them as my Operator.

    Orange: The positive about them is that they have “Orange-Wednesdays” which is a “nice-to-have” thing but obviously not neccessary ;)

    Luxgsm: As it is P&T I dont like them either to be honest, but I think they are slightly (correct me if I’m wrong) cheaper, and you are able to use the Hot-City WiFi in town (although I dont know if (i) this is entirely free for use (ii) has a good speed).

    I think I will go for Orange, although I am happy to hear your pros’/cons’ :)

  • I am a pretty heavy user, and I rarely exceed 1GB traffic per month. About the price for the phone – that is how it has always been. If you have the money, buy the phone yourself, because you can be sure that you are paying extra for it in the long run through the subscription. You mentioned it, but for other readers: Be careful…I got my iPhone without a contract and then went to luxgsm where I asked for an iPhone subscription. They would not give it to me, because they only give it to the customers who also buy the iPhone from them.
    Konstantin, what made you decide to choose Orange?

  • So it might well be that it will cost around 600€, which is what I thought it might cost.

    If that should be the case, I’ll probably get one without a contract, as it appears to be cheaper (for a period of 24months) if I am not mistaken.

    My thinking (without contract):

    Iphone 5: €600
    Hello Europe Flat (Orange): €25/month = €600 (for 24months)

    Total: €1200

    With contract:

    Iphone 5: €100+-
    Contract: €50/month (all inclusive): €1200 (for 24 months)

    Total: €1300

    The only thing to note is, that the Hello Europe Flat for example does not appear to have unlimited data (as opossed to the Contract), but who REALLY needs that? ^^

    Any thoughts?


  • Konstantin, apple has not officially come out with a price yet for the iPhone 5 without a contract. Chances are high that they will be the same price as the iPhone 4S is currently. Keep an eye on apple’s Luxembourg online store here: http://store.apple.com/lu/browse/home/shop_iphone/family/iphone
    I will also update the article once the price is official ;)

  • Quick question, I might have missed it, but the prices above seem to refer to the price for the IPhone with a contract.

    Is there an estimate price for the IPhone 5 without a Contract, as I think of getting one without a contract and then just using a prepaid card, or a different contract (for example one where I just pay whenever I call someone or send a text message).

    Thanks in advance,


  • Orange and Luxgsm have provided a first update. I will always post the updates at the very top of the article.

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