Marco Janck On Linkbuilding
Marco Janck from Sumago held the session with the title “Von Landminen, Lenkwaffen oder Problemen der modernen Linkführung”.
The (shall we say interesting) layout of the slides and the heading of this session was in warfare mode. That is not how Marco comes across at all. The session was very straight up and delivered from the heart. Marco gave a fair amount of advice on simple ways to make more of your links. When he asked how many in the room owns more than 10 domains, many hands went up – yet many own domains that just sit there an do nothing. Often these domains are rather old and if they would be used, they could generate good links.
More than just off-page SEO
Many people only focus on off-page SEO – links, links, link… “Where can I get links from?”. If you look at on-page items, there are many things that can be done. Especially in the internal linking structures. Are they making sense? If not, rework them.
Link prices generally range between 50 and 1500 EUR – that is when the bullshit radar should be switched on. Many people sell a lot of non-sense and it is up to you to realize what is good and what is not. Question the ‘link packages’ that people try and sell you.
There is also the very boring task of link management, it is important to keep and eye on the links you have worked for to get.
Networking with real people is key. It takes much time and effort to build and maintain your networks of people with whom you do SEO-related work.
All in all, this session was giving the message that if you want to do SEO, you need to use common sense and make sure your bullshit radar is on…one of these presentations that must be seen live, that you cannot just read the transcript from.